Lucy Robinson

Founder, LRPR  


Over the past 15 years Lucy Robinson has built her name as one of the most respected public relations professionals in the industry.  Born and educated in the UK, in 2008 Lucy relocated to Paris to work for renowned public relations agency KCD working across Chloe, Givenchy, Balmain and Alexander McQueen. In 2010 she returned to London to work with Talk Global and was apart of the execution of the Team GB kit launch designed by Stella McCartney for The London 2012 Summer Olympics.


Following her passion for the travel industry, later that year Lucy joined PCC (now known as Perowne International).  In this role, she oversaw accounts including luxury hotel groups the Oetker Collection (Hotel Le Bristol Paris, The Lanesborough London, Hotel du Cap Eden Roc, Eden Rock Saint Barths, Palais Namaskar Marrakech, Fregate Island Seychelles) and Six Senses, as well as the Monaco Tourism board, Hotel Arts Barcelona and Swinton Park. 



In 2015 Lucy launched, LRPR, a boutique communications agency that specialises in travel and lifestyle. Lucy and her team’s personable in-house approach demonstrates an instinctive understanding of the continually evolving travel and lifestyle industry, whilst also offering a strategic, creative and visionary perspective. LRPR excels in building a sophisticated community around emerging and established brands; specialising in repositioning, storytelling and modernising. 

Lucy is very hands-on with each and every client and likes to work as an extension of your team, being your direct day-to-day point of contact and to ensure this way of working can be achieved client numbers are capped.