Palazzo Cristo

The Brief

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LRPR was appointed to launch Palazzo Cristo as Europe’s most coveted luxury accommodation, with its unrivalled design and pioneering approach to hospitality within key UK, European, US and international publications’ in order to generate awareness and bookings from an affluent, smart and sophisticated audience.

The Strategy

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We created a highly strategic campaign to ensure a consistent flow of strong editorial coverage within the UK and internationally. This was done through direct pitching as well as the organization of a series of individual press trips.

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The Results

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Palazzo Cristo was positioned as one of the hottest openings for 2018. Editorial coverage generated has been highly influential and has aided bookings. Coverage featured in leading UK and International titles. Coverage Highlights include:

• Conde Nast Traveller (UK & Spain)

• Architectural Digest (France) 

• Tatler

• FT How to Spend It

• The Daily Telegraph

• The Times

• Forbes

• Robb Report 

• Harper’s Bazaar (Arabia)

• Marie Claire (Arabia) 

• Air France Magazine

• British Airways First Magazine 

• Departures (Amex Magazine) 

• Madame Figaro (France)

• Fuera de Serie (Spain) 

• Telva Magazine (Spain) 

• Madame (Germany) 

• Vogue Paris (France) 

• Christies International Real Estate 

• Wallpaper* City Guide to Venice

• Homes & Gardens Magazine 

• Living Etc. 

Visit Heritage 

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The Brief

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To promote the Visit Heritage website as the 'go-to' for all things heritage within the UK. To promote the UK Heritage Awards and the two guide books published by Visit Heritage 'Hudson's Heritage Guide' and Signpost Hotels. 

The Strategy

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We created a highly strategic campaign to ensure a consistent flow of strong editorial coverage within the UK. This was done through direct pitching as well as the organization of a series of individual press trips.

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The Results

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Coverage highlights include: 

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• Country Life

• Daily Mail 

• The Guardian 

• Country & Town House

• You & Your Wedding

• Wedding Ideas 

• Prima  

• Country Living 

• Harper's Bazaar

• Town & Country

BuyMeOnce 

The Brief

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In January 2017 LRPR was appointed to launch the new BuyMeOnce e-commerce website. 

The Strategy

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To launch the new website an event was held at The Ned in London

Over 40 key lifestyle press attended and off the back of the event multiple pieces of coverage were generated including a full-page feature in the business section of The Sunday Times. 

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The Results

 BuyMeOnce has been positioned as a pioneering website and go-to for the longest lasting products on the market. Founder Tara Button has been positioned as a thought leader and expert in sustainability. Coverage highlight's include:

• The New York Times

• The Sunday Times 

• The Daily Telegraph 

• The Sunday Times 

• The Times 

• The Guardian 

• The Observer

• The Independent 

• BBC Radio 2 "The Jeremy Vine Show"  - Tara is a regular guest speaker 

• The Times 

• Marie Claire 

• Woman & Home 

• Elle Decoration 

• Country & Town House 

• Good House Keeping 

• Refinery 29  

• Marie Claire - Tara Button Awarded as a Future Shaper 2019