Palazzo Cristo
The Brief
LRPR was appointed to launch Palazzo Volpi Cristo as Europe’s most coveted luxury accommodation, with its unrivalled design and pioneering approach to hospitality within key UK, European, US and international publications’ in order to generate awareness and bookings from an affluent, smart and sophisticated audience.
The Strategy
We created a highly strategic campaign to ensure a consistent flow of strong editorial coverage within the UK and internationally. This was done through direct pitching as well as the organization of a series of individual press trips.
The Results
Palazzo Cristo was positioned as one of the hottest openings for 2018. Editorial coverage generated has been highly influential and has aided bookings. Coverage featured in leading UK and International titles.
Please see below, examples of just some of the global press coverage secured for Palazzo Cristo.
Visit Heritage
The Brief
To promote the Visit Heritage website as the 'go-to' for all things heritage within the UK. To promote the UK Heritage Awards and the two guide books published by Visit Heritage 'Hudson's Heritage Guide' and Signpost Hotels.
The Strategy
We created a highly strategic campaign to ensure a consistent flow of strong editorial coverage within the UK. This was done through direct pitching as well as the organization of a series of individual press trips.
The Results
Coverage highlights include Country Life, Daily Mail, The Guardian, Country & Town House, You & Your Wedding, Wedding Ideas, Prima. Country Living, Harper's Bazaar, Town & Country.
Please see below, examples of just some of the press coverage secured for Visit Heritage.
NIKKI BEACH
The Brief
In 2019 Iconic beach club brand Nikki Beach enjoyed its most memorable summer season and also celebrated 20 years in business. LRPR was appointed to promote the brand and the 20 years celebration events across its Spanish locations as well as reaffirm Nikki Beach as the leading beach club brand for summer 2019.
The Strategy
To promote the brands 20 years celebration events at Nikki Beach Marbella, Nikki Beach Mallorca and Nikki Beach Ibiza LRPR created and distributed a press release to announce the 20 years celebrations as well as organised a series of individual press trips to review the individual beach club.
The Results
LRPR secured press coverage in national UK press in both print and online.
BuyMeOnce
The Brief
ILRPR was appointed to launch BuyMeOnce to the UK press.
The Strategy
To launch the e-commerce website promoting the products available as the longest lasting and most sustainable goods on the market. LRPR was also tasked with raising the profile of the founder Tara Button and her debut book published by Harper Collins positioning her as a thought leader and key opinion former within the sustainability sphere.
The Results
LRPR secured press coverage in national UK press in both print and online as well as managed a target influencer campaign. Examples of press coverage secured can be found below.